Published on 24th September 2021
Through our experience talking to local businesses around Kent, we have identified four main misconceptions about sponsorship when it comes to arts events. #1 It’s a philanthropic donation. This is the most common misconception…
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Published on 18th December 2019
How can audiences relate to artworks in galleries and fairs? How can artists express the meaning of their artworks? How can the communication between artists and audiences be enhanced? How can artists engage with exhibition…
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Published on 29th November 2017
Sponsorship is a much bigger thing than one might think. It is a very powerful and effective marketing tool because it increases the impact your business has on people beyond awareness and promotion. Unlike advertising, sponsorship…
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Published on 13th January 2017
There are good reasons why, as a creative person, you should enter awards and why we think it is worth the effort. And it’s not a big effort. We know how influential awards such as…
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Published on 10th January 2017
Awards are a good way to raise your profile as a creative, whether you are an individual artist, a professional freelancer or representing an organisation. When writing your application, it is crucial to get your…
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