Online event - Experts and attendees sharing their knowledge and experience through short talks and group discussions.
Social media platforms are great spaces to showcase and promote your creative work. During the event, creatives and professionals will share strategies, tips and experiences to help you with your social media communication. Listen to them will provide you with ideas for your own practice. You will also be able to take part in group discussions where you can share ideas and tips, explain how you use social media yourself, ask for feedback etc… Or you can just sit back and listen.
As with any marketing strategy, you need to define your own objectives with social media, know who you are communicating with and what for. Do you want to showcase your work to sell? Build a bigger audience? Meet other artists? Learn new things? Each social media platform reaches different audiences and is used for different objectives.
- Instagram seems to be the most popular visual-based social media platform for most artists and creatives. It allows you to engage with a wider audience than with other platforms, giving you access potentially to anyone. The use of hashtags helps to find new and interesting content.
- Youtube. Video continues to grow in importance in social media – YouTube is the second most popular social media channel in the world (after Facebook) and the second most popular search engine (after Google). And 90% of people say they discover new products or brands on YouTube.
- Although quite cluttered with adverts, Facebook is the largest social media platform in the world (over 2 billions users!). It offers features such as the groups, the product catalogue and the events that can be quite useful for artists.
- The very work-focused Linkedin may not immediately attract the attention of artists and creatives, but you do run professional practices just like other businesses. It definitely is worth making use of LinkedIn to make contacts with the wider business community and its opportunities, promote work and look for information.
- Twitter, the micro-blogging platform, is where influencers and journalists share their opinions in conversations that you can join… or start. Find those you would like to follow in the arts and culture world. It may be that you have worthwhile things to say that will create a buzz.
We ask you to think about this before the event, so it will be easier for you to think about what to post and on which platforms so your audiences are interested in what you do and what you say.
You will learn from experts and also from the creative community itself, sharing experiences and ideas, helping you identify things that you need to do:
- 10:00 Warming up – Welcome
- 10:20 Zoe Cairns of ZC Media will share with you the key steps to create your Social media strategy and where to start when it comes to the world of Social media.
As a creative practice, it can become overwhelming to decide which social media platforms you should be using. Zoe will share with you the importance of understanding your audience and how this leads to using the right platforms to share your engaging content!
- 11:20 Break
- 11:30 Group discussion with attendees.
An opportunity to share your own experiences and to hear tips from others. Using the power of conversations, you will build on each other, bringing ideas and getting feedback. You will also have time to get together in small groups, doing things together.
- 12:00 Artist Rod McIntosh will talk about his use of Instagram with @dawltonbarn.
Rod will speak about his experience using Instagram organically and intuitively. Presenting his practice, his working process, mistakes and ethos in the familiar format of image(s), short text descriptor and #hashtags.
It has become his go to social media app for first lines of research as well as a direct route to audience. Communicating news of events, offers and direct sales/commissions.
He will share his experience of working internationally during lockdown from the depths of rural Kent and what his thoughts are for using Instagram and others going forward as we emerge from isolation.
- 12:30 Lunch break
- 13:15 Alexandra Campbell of the Middlesized Garden YouTube channel. How to create a successful YouTube channel – even if you only have a mobile phone. And how a YouTube channel can both publicise your work and earn you an extra revenue stream.
Alexandra Campbell started The Middlesized Garden Youtube Channel around 3 years ago. It now has 75,000+ subscribers and is her main income stream, along with her gardening blog, The Middlesized Garden. She started it with no knowledge of film-making, using just a mobile phone, and will talk about what you need to know if you want to establish a successful channel. YouTube could be an excellent platform for your artwork, photography or skills, as well as offering a direct income via YouTube ads. And you don’t necessarily need to create completely new and different work – you will be able to repurpose at least some of what you’re doing on Instagram and Facebook for your YouTube channel.
- 13:45 Stella Chapman and Victoria Johnstone from SALT DESIGN will cover the branding side of social media: Mastering the 4 V’s of social media.
Stella & Victoria at Salt Design work with creative and boutique brands, helping them translate their brands on social media in an engaging and memorable way.
Tackling the technical side of social media is only half the story. Branding basics are often forgotten on social platforms where a high proportion of the content is quick and casual photography. Stella & Victoria will share a visual guide of simple actions based on their 4 V’s (Vision, Voice, Visuals & Variety) for a more professional and powerful online presence.
- 14:15 Break
- 14:25 Group discussion with attendees.
- 15:30 Close